The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria

Samuel George Etuk; Ini Smart Udoh; Aniefiok Okon Akpan; Effiong Mfon Isaac

doi:doi:10.11648/j.net.20241101.11

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The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria

Samuel George Etuk^*

, Ini Smart Udoh

, Aniefiok Okon Akpan, Effiong Mfon Isaac

Published in Advances in Networks (Volume 11, Issue 1)

Received: 26 March 2024 Accepted: 19 April 2024 Published: 30 September 2024

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Abstract

This research was conducted to investigate the influence that the use of e-marketing channels have on customer satisfaction in Uyo Metropolise of Akwa Ibom State. Electronic marketing proxies like social media platforms and website platforms were considered and measured against customer satisfaction in Uyo metropolis. Primary data were collected with the use of the questionnaire from users of electronic marketing channels and the target population of the study were treated as infinite, hence a sample size of 347 respondents were selected using the convenience sampling technique. Data collected were further analyzed using the Pearson’s Product Moment Correlation statistics at a 0.05 level of significance. Findings showed that the two independent variables (social media platforms and website platforms) significantly influence customers’ satisfaction. It was concluded that customers’ access to information on social media platforms and website platforms played a significant role in building customer satisfaction. On the basis of the findings, it was recommended among others, that e-marketing channels like social media platforms should be well utilized by online merchants for engaging and communicating products information, benefits and availability to online shoppers in Uyo metropolis, Akwa Ibom State.

Published in	Advances in Networks (Volume 11, Issue 1)
DOI	10.11648/j.net.20241101.11
Page(s)	1-7
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

E-marketing Channels, Website, Social Media, Customer Satisfaction, Distribution

References

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APA Style

Etuk, S. G., Udoh, I. S., Akpan, A. O., Isaac, E. M. (2024). The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria. Advances in Networks, 11(1), 1-7. https://doi.org/10.11648/j.net.20241101.11

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ACS Style

Etuk, S. G.; Udoh, I. S.; Akpan, A. O.; Isaac, E. M. The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria. Adv. Netw. 2024, 11(1), 1-7. doi: 10.11648/j.net.20241101.11

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AMA Style

Etuk SG, Udoh IS, Akpan AO, Isaac EM. The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria. Adv Netw. 2024;11(1):1-7. doi: 10.11648/j.net.20241101.11

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@article{10.11648/j.net.20241101.11,
  author = {Samuel George Etuk and Ini Smart Udoh and Aniefiok Okon Akpan and Effiong Mfon Isaac},
  title = {The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria
},
  journal = {Advances in Networks},
  volume = {11},
  number = {1},
  pages = {1-7},
  doi = {10.11648/j.net.20241101.11},
  url = {https://doi.org/10.11648/j.net.20241101.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.net.20241101.11},
  abstract = {This research was conducted to investigate the influence that the use of e-marketing channels have on customer satisfaction in Uyo Metropolise of Akwa Ibom State. Electronic marketing proxies like social media platforms and website platforms were considered and measured against customer satisfaction in Uyo metropolis. Primary data were collected with the use of the questionnaire from users of electronic marketing channels and the target population of the study were treated as infinite, hence a sample size of 347 respondents were selected using the convenience sampling technique. Data collected were further analyzed using the Pearson’s Product Moment Correlation statistics at a 0.05 level of significance. Findings showed that the two independent variables (social media platforms and website platforms) significantly influence customers’ satisfaction. It was concluded that customers’ access to information on social media platforms and website platforms played a significant role in building customer satisfaction. On the basis of the findings, it was recommended among others, that e-marketing channels like social media platforms should be well utilized by online merchants for engaging and communicating products information, benefits and availability to online shoppers in Uyo metropolis, Akwa Ibom State.
},
 year = {2024}
}

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TY  - JOUR
T1  - The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria

AU  - Samuel George Etuk
AU  - Ini Smart Udoh
AU  - Aniefiok Okon Akpan
AU  - Effiong Mfon Isaac
Y1  - 2024/09/30
PY  - 2024
N1  - https://doi.org/10.11648/j.net.20241101.11
DO  - 10.11648/j.net.20241101.11
T2  - Advances in Networks
JF  - Advances in Networks
JO  - Advances in Networks
SP  - 1
EP  - 7
PB  - Science Publishing Group
SN  - 2326-9782
UR  - https://doi.org/10.11648/j.net.20241101.11
AB  - This research was conducted to investigate the influence that the use of e-marketing channels have on customer satisfaction in Uyo Metropolise of Akwa Ibom State. Electronic marketing proxies like social media platforms and website platforms were considered and measured against customer satisfaction in Uyo metropolis. Primary data were collected with the use of the questionnaire from users of electronic marketing channels and the target population of the study were treated as infinite, hence a sample size of 347 respondents were selected using the convenience sampling technique. Data collected were further analyzed using the Pearson’s Product Moment Correlation statistics at a 0.05 level of significance. Findings showed that the two independent variables (social media platforms and website platforms) significantly influence customers’ satisfaction. It was concluded that customers’ access to information on social media platforms and website platforms played a significant role in building customer satisfaction. On the basis of the findings, it was recommended among others, that e-marketing channels like social media platforms should be well utilized by online merchants for engaging and communicating products information, benefits and availability to online shoppers in Uyo metropolis, Akwa Ibom State.

VL  - 11
IS  - 1
ER  -

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Author Information

Samuel George Etuk

Department of Marketing, University of Uyo, Uyo, Nigeria

Contact Email

http://orcid.org/0000-0002-2046-5783
Ini Smart Udoh

Department of Marketing, University of Uyo, Uyo, Nigeria

Contact Email

http://orcid.org/0000-0001-5122-2955
Aniefiok Okon Akpan

Department of Marketing, University of Uyo, Uyo, Nigeria

Contact Email
Effiong Mfon Isaac

Department of Marketing, University of Uyo, Uyo, Nigeria

Contact Email

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APA Style

Etuk, S. G., Udoh, I. S., Akpan, A. O., Isaac, E. M. (2024). The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria. Advances in Networks, 11(1), 1-7. https://doi.org/10.11648/j.net.20241101.11

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ACS Style

Etuk, S. G.; Udoh, I. S.; Akpan, A. O.; Isaac, E. M. The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria. Adv. Netw. 2024, 11(1), 1-7. doi: 10.11648/j.net.20241101.11

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AMA Style

Etuk SG, Udoh IS, Akpan AO, Isaac EM. The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria. Adv Netw. 2024;11(1):1-7. doi: 10.11648/j.net.20241101.11

Copy | Download

@article{10.11648/j.net.20241101.11,
  author = {Samuel George Etuk and Ini Smart Udoh and Aniefiok Okon Akpan and Effiong Mfon Isaac},
  title = {The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria
},
  journal = {Advances in Networks},
  volume = {11},
  number = {1},
  pages = {1-7},
  doi = {10.11648/j.net.20241101.11},
  url = {https://doi.org/10.11648/j.net.20241101.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.net.20241101.11},
  abstract = {This research was conducted to investigate the influence that the use of e-marketing channels have on customer satisfaction in Uyo Metropolise of Akwa Ibom State. Electronic marketing proxies like social media platforms and website platforms were considered and measured against customer satisfaction in Uyo metropolis. Primary data were collected with the use of the questionnaire from users of electronic marketing channels and the target population of the study were treated as infinite, hence a sample size of 347 respondents were selected using the convenience sampling technique. Data collected were further analyzed using the Pearson’s Product Moment Correlation statistics at a 0.05 level of significance. Findings showed that the two independent variables (social media platforms and website platforms) significantly influence customers’ satisfaction. It was concluded that customers’ access to information on social media platforms and website platforms played a significant role in building customer satisfaction. On the basis of the findings, it was recommended among others, that e-marketing channels like social media platforms should be well utilized by online merchants for engaging and communicating products information, benefits and availability to online shoppers in Uyo metropolis, Akwa Ibom State.
},
 year = {2024}
}

Copy | Download

TY  - JOUR
T1  - The Use of E-Marketing Channels and Customer Satisfaction in Uyo Metropolis, Akwa Ibom State, Nigeria

AU  - Samuel George Etuk
AU  - Ini Smart Udoh
AU  - Aniefiok Okon Akpan
AU  - Effiong Mfon Isaac
Y1  - 2024/09/30
PY  - 2024
N1  - https://doi.org/10.11648/j.net.20241101.11
DO  - 10.11648/j.net.20241101.11
T2  - Advances in Networks
JF  - Advances in Networks
JO  - Advances in Networks
SP  - 1
EP  - 7
PB  - Science Publishing Group
SN  - 2326-9782
UR  - https://doi.org/10.11648/j.net.20241101.11
AB  - This research was conducted to investigate the influence that the use of e-marketing channels have on customer satisfaction in Uyo Metropolise of Akwa Ibom State. Electronic marketing proxies like social media platforms and website platforms were considered and measured against customer satisfaction in Uyo metropolis. Primary data were collected with the use of the questionnaire from users of electronic marketing channels and the target population of the study were treated as infinite, hence a sample size of 347 respondents were selected using the convenience sampling technique. Data collected were further analyzed using the Pearson’s Product Moment Correlation statistics at a 0.05 level of significance. Findings showed that the two independent variables (social media platforms and website platforms) significantly influence customers’ satisfaction. It was concluded that customers’ access to information on social media platforms and website platforms played a significant role in building customer satisfaction. On the basis of the findings, it was recommended among others, that e-marketing channels like social media platforms should be well utilized by online merchants for engaging and communicating products information, benefits and availability to online shoppers in Uyo metropolis, Akwa Ibom State.

VL  - 11
IS  - 1
ER  -

Copy | Download